Privacy Policy

High Life Auto ("we," "us," or "our") operates highlifeauto.com and values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website or interact with our dealership services.

We may collect the following types of information:

• Contact Information: Name, email address, phone number, and mailing address when you submit an inquiry form, apply for financing, or contact us directly
• Vehicle Interest Data: Vehicles you view, save to your garage, or inquire about
• SMS Conversations: Messages you send to our AI assistant (Jack) or our team via text message
• Usage Data: IP address, browser type, pages visited, time spent on pages, and referring URLs collected automatically when you use our Site
• Device Information: Device type, operating system, and browser version

We use the information we collect to:

• Respond to your inquiries and provide customer service
• Process vehicle purchases, financing applications, and related transactions
• Send you information about vehicles that match your interests
• Send transactional and promotional SMS messages (with your consent)
• Improve our website, services, and customer experience
• Comply with legal obligations
• Detect, prevent, and address fraud or security issues

If you provide us with your mobile phone number, you may receive text messages from High Life Auto or our AI assistant ("Jack") regarding your vehicle inquiries, special offers, and dealership news. You can opt out of SMS communications at any time by replying STOP to any of our text messages. Standard message and data rates may apply.

SMS opt-in data and consent will not be shared with third parties or affiliates for marketing purposes.

We do not sell, trade, or rent your personal information to third parties. We may share information in the following limited circumstances:

• Service Providers: Trusted third-party vendors who assist us in operating our website and conducting business (e.g., Firebase, Google), subject to confidentiality agreements
• Legal Requirements: When required by law, court order, or governmental authority
• Business Transfers: In connection with a merger, acquisition, or sale of company assets, where your information may be transferred to the successor entity
• With Your Consent: For any other purpose with your explicit consent

Our Site may use cookies and similar tracking technologies to enhance your experience, remember your preferences, and analyze site traffic. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our Site may not function properly.

We may use Google Analytics or similar tools to collect aggregated, anonymized data about website traffic and usage patterns. This data cannot be used to identify you personally.

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, use, or disclosure. However, no internet transmission is completely secure, and we cannot guarantee the absolute security of your information.

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we will delete or anonymize it.

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your personal information
• Opt out of marketing communications at any time

To exercise any of these rights, please contact us using the information below.

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately.

Our Site may contain links to third-party websites. This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party sites you visit.

We may update this Privacy Policy from time to time. The updated version will be indicated by the "Last updated" date at the top of this page. Your continued use of our Site after any changes constitutes your acceptance of the new policy.

If you have questions or concerns about this Privacy Policy, please contact us: